The Fitbit Frenzy

With the popularity of fitness trackers on the rise, Fitbit has exploited the opportunities this emerging market has presented: last year it sold 10.9 million devices, more than double the 4.5 million devices it sold in 2013. Few consumers actually own fitness trackers because it is a new idea,which allows for Fitbit to have a lot of room to grow and continue to capture a larger portion of the market.

With the popularity of fitness trackers on the rise, Fitbit has exploited the opportunities this emerging market has presented: last year it sold 10.9 million devices, more than double the 4.5 million devices it sold in 2013. Few consumers actually own fitness trackers because it is a new idea,which allows for Fitbit to have a lot of room to grow and continue to capture a larger portion of the market.

Competition

Apple is consistently a powerhouse when in the world of technology, as their products are constantly dominating the market. When it comes to their newly released watch however, they have been unable to surpass Fitbit. Fitbit has qualities that differentiate against Apple. For example, Fitbit has a longer battery life, which allows for an individual to monitor their sleeping without having to worry about charging their device each night. In order to use the Apple Watch, you need to own an iPhone in order to use it, while the Fitbit does not require the purchase or ownership of another device. Not only does the Fitbit exhibit stronger characteristics, it is also has a smaller price tag which makes it more accessible to a wider range of people.

VizQuest

It has been said that Fitbit has become as synonymous with fitness trackers as Kleenex has become with tissues. As Erinn Murphy at PiperJaffray wrote: “the brand has become synonymous with the category.” Here at VizQuest we understand that not every brand may not be as recognizable as Fitbit and Kleenex, so we have developed a solution to this problem. Contact us for more information about how we can help you enhance your brand, expand your company, differentiate among competitors and launch or re-launch a product.

Competition

Apple is consistently a powerhouse when in the world of technology, as their products are constantly dominating the market. When it comes to their newly released watch however, they have been unable to surpass Fitbit. Fitbit has qualities that differentiate against Apple. For example, Fitbit has a longer battery life, which allows for an individual to monitor their sleeping without having to worry about charging their device each night. In order to use the Apple Watch, you need to own an iPhone in order to use it, while the Fitbit does not require the purchase or ownership of another device. Not only does the Fitbit exhibit stronger characteristics, it is also has a smaller price tag which makes it more accessible to a wider range of people.

VizQuest

It has been said that Fitbit has become as synonymous with fitness trackers as Kleenex has become with tissues. As Erinn Murphy at PiperJaffray wrote: “the brand has become synonymous with the category.” Here at VizQuest we understand that not every brand may not be as recognizable as Fitbit and Kleenex, so we have developed a solution to this problem. Contact us for more information about how we can help you enhance your brand, expand your company, differentiate among competitors and launch or re-launch a product.

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