Tag: leads

Marketing Qualified Leads vs. Sales Qualified Leads

MQL vs SQL – What’s the difference? Before defining marketing qualified leads and sales qualified leads, it’s important your company has leads from the very beginning: someone indicating interest in your product or service in some way. They may show interest by downloading a piece of content, clicking on a contact page, or inquiring for…

Leads vs. Opportunities: Most People Don’t Have Enough

There is a big difference between a sales lead and a sales opportunity. One can bring your company revenue, while the other cannot. They refer to the same group of contacts; however, depending on your business they are at different stages of the sales cycle. Before a contact can become a qualified sales opportunity, they…