The Value of a VSO

The Importance of Validated Sales Opportunities

The number one complaint of 91% of all sales organizations is that they do not have enough “validated sales opportunities” (VSOs). A validated sales opportunity is a company that matches up with your company’s solution or offering. This is the right target company, an economic buyer or decision maker with the right problem or situation, with access to budget, and a strong driver for deploying the solution that your company offers and serious interest in your value proposition….

Download this white paper to explore the major 4 value components of a VSO.