How to Avoid Commoditization

Creating Competitive Advantage with Micro-Segmentation

No solution really has to become commoditized. The key is to create micro-segmented markets to establish a differentiated competitive advantage. Ideally, you can create “beach-heads” of homogenous markets where the demographics and characteristics of the target companies are virtually identical. This is accomplished by tightly aligning product capabilities with the requirements of respective microsegment….

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