Go-to-Market Partnering

A Creative Solution to Drive Net New Customer and Revenue Growth

Technology companies today are looking for creative ways to drive net new customer and revenue
growth. However, sales leaders today face many significant challenges such as the following:

  • Improving sales performance metrics
  • Hitting revenue targets in a difficult external selling environment
  • Penetrating new customers and markets without cannibalizing revenues
  • Avoiding “commoditization” of their solution

One, often overlooked, path to address these challenges is strategic partnering…