Enterprise Software Sales Performance Study

White Paper: Harvard Business School Independent Survey Results

According to our analysis of the Product Life Cycle Management (PLM) industry, companies continue to struggle to achieve revenue growth objectives. Traditional growth strategies pinned to product innovation, foreign expansion, or mergers and acquisitions have run out of steam. In their quest to increase revenue and profitability, senior managers have often taken a misguided path to improve revenue performance: shift expense dollars out of Marketing into Sales to increase sales capacity… 

Discover several key levers that companies can actuate to optimize their demand generation process and drive revenue growth.