Bridging the Channel Gap

A Reflective Approach on Optimizing Channel Performance

Most of the value created in the US economy in the past decade stemmed from new business opportunities rather than squeezing benefits from matured positions in core ones. Few organizations, especially those developing new business opportunities, can develop these capabilities internally with sufficient speed to gain exponential growth in net new revenue. Channels give companies a way to leverage their existing skills while they quickly and flexibly access the capabilities of others…

Download this white paper to learn about the elements needed to restructure channel strategy and optimize performance.