Social networking allows any company the opportunity to broadcast a consistent stream of free marketing and PR to potential customers. It is essential for companies to evolve along with social media. By taking advantage of new technologies, organizations can cultivate a pipeline that was once a proverbial phantom, while touching new customers, new to your product or service.
If you are a business owner that has yet to implement a social media strategy, the idea stated above may have caused you to roll your eyes. You may have skimmed articles that highlight the benefits of social media, but remain unconvinced that social media will help your company. Maybe your feelings of hesitation are the result of the overwhelming amount of options that are available to companies in the world of social media. It’s easy to deem something unnecessary when you don’t fully understand it. If your company is on the fence about joining social networks, here are a few points to consider.
Research and become correctly informed
Before you assume that social media is a fruitless endeavor, make sure you do your research. Seek information that both supports and opposes the use of social media so that you can make an informed decision about whether or not social media can help your company. Social media has only recently been introduced to formal education. Prior to this introduction, businesses over the past ten years have taught themselves how to utilize social media successfully to their advantage. Many assume that social media is geared towards younger generations, but your 16-year old who interacts with friends on Facebook and Twitter is not using social media to run a Fortune 500 firm’s social media strategy. Someone just like you is.
Find out what works for your industry
You may think that social media is not relevant to your industry, but have you checked up on your competitors? Odds are that their company is using some form of social media. You may also assume that businesses are utilizing the same social media strategies that have been successful in the past. This is not true! Each company has developed a strategy based on what works best for them. Some may use Twitter and Facebook to direct traffic to their blog, while others may use Pinterest to share images of their products. Certain social networks cater to certain markets. Be sure to only implement those that will work for your company.
If you are overwhelmed, don’t be
I would be mistaken if I said that anyone currently possesses a college degree in social media. Everything you need to know about social media is available on the internet. There are dozens upon dozens of useful resources that can help your company implement social media on websites like Mashable.com and The Hubspot Blog. These websites are excellent tools that provide simple articles written by social media experts, explaining the bread and butter of social media for business.
Don’t get left behind
Be open-minded. If you think you don’t have the time to invest in social media, reconsider. Spending just 10 minutes a day maintaining a web presence via social media can be extremely beneficial to your company. Even customers that don’t use social media sites could decide to open up Twitter accounts the next day and follow your competitor’s company updates. Simply putting your brand on social networks can create returns. A potential client seeking information about your company may be turned away if you do not have a social media presence like other big companies they may already be aware of.
Early adopters win. Don’t be left behind! Consider social media for your business.