Whether you like it or not, people these days are glued to their mobile devices. With the 24/7 access to internet smartphones provide; people are constantly checking their emails, catching up on the latest news, and connecting with friends through social media. With mobile usage officially passing desktop users in 2016, it is essential your business has mobile friendly content.
- Among U.S. mobile users, the average time per day spent in-app was 3 hours and 25 minutes, and browsing the web for 50 minutes.
- 53% of total page views for websites was through mobile visits
- By end of 2018, mobile usage to websites expected to be ⅔ of all traffic
- More than ⅔ of all global traffic come from mobile devices
- If page load time goes from 1 – 3 sec, bounce rate increases by 32%
- Bounce rate from 2016-2017 on mobile devices significantly decreased
- 67% of people are more likely to buy a product or service if the website is responsive online
Why make your content mobile friendly?
- Google algorithm – Effective since 2015, Google uses mobile friendliness as a ranking signal. This decision was made so users would first gain access to relevant and quality search results on their mobile devices. If you don’t want your website to go down in rankings, it is essential your website is optimized for mobile.
- Credibility – We’ve all been there. Scrolling through a website on our smartphone only to leave when it is impossible to navigate. Knowing that most qualified and reputable businesses have an optimized website for mobile use, our impression of that business becomes questionable. We question if the website is legitimate, professional, and a reliable resource for information. Having a website optimized for mobile use eliminates these problems, ensures a good experience, and keeps customers coming back.
- Reaching More Customers – More than ⅔ of all global traffic to website comes from mobile devices. By having a mobile friendly website, your customer reach will become substantially higher from a simple web search. With the continuous growth of mobile usage and no signs of it slowing down, having a responsive web design will undoubtedly attract more customers.
6 ways to make your content mobile friendly:
- Make sure all of your content is optimized to different mobile devices. Whether that is the latest iPhone, Android, or tablet; all text, videos, images, and links need to stay in proportion. People read differently on mobile devices than they do on websites. Rather than left to right, reading needs to be distributed and all aspects need to be optimized.
- Speed is one of the most critical factors on whether or not your mobile website will be successful. 53% of mobile users leave a page that takes more than 3 seconds to load and 61% are less likely to buy your products/services if the site is unfriendly. Speed equals revenue, so make sure your website runs fast to increase traffic and sales.
- Keep the amount of text on your mobile website to a minimum. With such a small screen, keep it brief. Mobile users tend to be more distracted than desktop users, so make sure to break up paragraphs with sub-headers and bullets.
- Headlines and titles on your mobile website should be effective and short. Headlines need to get your viewers’ attention and promote exactly what the post is about. Shorter titles with around 6 words have the highest click-through rate and don’t run the risk of getting cut off by small screens.
- Make sure to use a highly-legible typeface on your mobile website. When designing type for mobile devices, the 3 most important aspects are font size, line length, and space. Typically, font size should be 11 points for iOS and 12-14 sp for Androids with line length being kept at 50-60 characters. Spacing is critical with smaller screens, meaning there should be enough space between words and different lines.
- Content on your mobile website should not be limited to just text. Content should be formatted for scanning and small screens. This entails not limiting your information to just text, but including other preferred content formats like videos, interactive tools, infographics, and images. Choose your most visited and profitable content and change the format in which you present it.