There are a variety of key strategies that the top salespeople in business are utilizing in order to land the difficult meetings that allow them to excel within their companies. The central theme of their technique is a drive to make connections with executives that result in more meaningful, natural conversations with high-level potential customers. This practice is referred to as “contact marketing” and it yields fantastic results. The core breakdown of this type of marketing is a combination of selling while simultaneously marketing. Through combining these two tactics, salespeople are able to implement campaigns targeted at building relationships with specific decision makers within the company. Success can be found in contact marketing if these five pivotal steps are followed.