Get Ahead of the Summer Sales Slump

Summer is upon us and you know what that means… the dreaded summer sales slump.
You know, that time of year where every reply is an “out of office” messages, voicemails go unchecked, and appointments get canceled. The whole world seems to be on vacation except you. To get ahead of this, we’ve compiled a few tips on how you can take advantage of this season.

Use Friday
Use Friday as a way to get in contact with customers that have been difficult to reach. People will typically jam all of their meetings into the beginning of the week and will be more relaxed on a Friday morning before they head out early. This will also help you stand out from the competition.

Over schedule Yourself
Meetings will be canceled more often during the summer. It’s just expected. Now is the time to load up your calendar with meetings and confirm them in advance. Be flexible as well. If a meeting needs to move out to September, move it out. Just be sure to follow up between then so they don’t forget you.

Get Creative
Summer is the perfect time to think outside the box. If traditional outbound calls aren’t working, spend more time crafting up personalized emails. See which one gets more replies. Try building up your social network. Social selling may be a great alternative way to make connections.

Leverage partnerships
Is your own sales team’s productivity decreasing during the summer months? Are your sales opportunities lukewarm at best? Summer may be the perfect time to seek outside help. A partner that can integrate with your sales team to provide high quality sales opportunities quickly will help keep sales teams motivated throughout the summer months.

Be patient
Fall is just around the corner. As early as August, people will begin to panic over unmet deadlines, unspent budget, and metrics they need to hit by the end of the year. There will also be budget planning for next year. It’s a good time to set meetings up for September in August. You want to be able to offer solutions while there’s still money left in the budget, or at least be top of mind before the end of the year approaches.

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