R.E.A.D: Doing More Work In Less Time

One of the most common questions asked of successful, productive people is “how do you get more work done in less time?” We’ve seen that there are a lot of different ways that can increase productivity, but most of these strategies end up out the door after a few weeks (at most) because they disrupt our routine rather drastically (remember that status quo is the #1 enemy of sales people!!). This led us to adopt Jeff Sutherland’s SCRUM approach because it is based on how people really work and promotes embracing a new system rather than an overhaul of deeply-engrained habits. Under SCRUM management, we came up with the acronym “R.E.A.D.” to help us do twice the work in half the time.

If an important project is given to you, do it immediately. This is especially important if the task can only be done by you. Completing an important project is not only important, but the pressure of procrastination can significantly diminish productivity. Getting tasks like this off your plate frees up extra time and liberates you from the pressure of getting it done.

Remove any tasks that are not a high-priority action item for you. Erasing insignificant work allows individuals to keep their workload manageable. Also individuals can dedicate more time to the more important projects where the results are greater for the amount of time spent.

If a project is in the air, take ownership. If you have a clear schedule, assign yourself to complete the project, to aid the efficiency of coworkers. If the opposite occurs, assign the project to an individual that you know is capable and willing to complete the assignment.

Delaying is really a last resort. If doing, erasing, and assigning, are unable to aid your quest for efficiency, then delaying maybe a feasible option. Delaying non-essential projects removes the pressure to get it done right away. You will also be able to finish more high-priority tasks first.

By following R.E.A.D, you will see that you don’t need to develop a new habit, which can be impossible to form as much as old habits are near impossible to break. Instead, by following R.E.A.D, workers will see that by embracing the system, working more productively will never seem easier. Under Sutherland’s SCRUM approach, we have seen that, with minimal time investment, we have been achieving greater results.

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