5 Quick Tips to Help in International Expansion

There is no recipe that guarantees success, and when it comes to entering the uncharted territory of international expansion, some companies struggle immensely. Others, however, experience accelerated global growth. For example, the powerhouse Google has had 57% of their revenue from outside the United States. Here are some tips on how to increase the odds of you being successful when expanding internationally.

There is no recipe that guarantees success, and when it comes to entering the uncharted territory of international expansion, some companies struggle immensely. Others however, experience accelerated global growth. For example, the powerhouse Google has had 57% of their revenue from outside the United States. Here are some tips on how to increase the odds of you being successful when expanding internationally.

  1. Having an executive who is from a forging country or a first-generation American can be extremely beneficial. Having this leg up and diverse perspective on your team makes your business more likely to excel globally. Companies who don’t have this global diversity are often less likely to make the leap to go international. Not only are they afraid of the unknown, but they are also often unaware of the immense success that can be achieved when expanding outside your country, and not just within your current market.
  2. Using the web to your advantage will help accelerate global growth. If you have web based products it does not require much investment to expand internationally. Additionally, the web is the farthest-reaching communication tool, able to convey brand’s messages in an instant globally.
  3. Having the right partners to help expand internationally is essential. Using international partners can help you dominate the market and push out competitors. By aligning yourself with an established company in a new country, you will increase you presence and legitimacy at the same time.
  4. Recognize your opportunity presented, and do not look at international expansion as a hassle. Expanding internationally will not only hopefully increase revenue in the short term, but also serves as an investment for the future. With the world becoming so advanced and innovative, so many new companies are emerging, and companies’ lifespans are decreasing. By investing internationally and viewing it as an advantage and a great opportunity, businesses will be more successful with this optimistic outlook.
  5. Have a clear owner of the process. When there are too many people, or people involved are too low level within a company, then there becomes a struggle when trying to drive the international strategy forward. Charging one owner or group with the international expansion process will smooth the transition over as they are directly accountable for the initiative.

  1. Having an executive who is from a forging country or a first-generation American can be extremely beneficial. Having this leg up and diverse perspective on your team makes your business more likely to excel globally. Companies who don’t have this global diversity, are often less likely to make the leap to go international. Not only are they afraid of the unknown, but they are also often unaware of the immense success that can be achieved when expanding outside your country, and not just within your current market.
  2. Using the web to your advantage will help accelerate global growth. If you have web based products it does not require much investment to expand internationally.
  3. Having the right partners to help expand internationally is essential. Using international partners can help you dominate the market and push out competitors. By aligning yourself with an established company in a new country, you will increase you presence and legitimacy at the same time.
  4. Recognize your opportunity presented, and do not look at international expansion as a hassle. By expanding internationally will not only hope to increase revenue in the short term, but also it is an investment for the future. With the world becoming so advanced and innovative, so many new companies are emerging, and companies’ lifespan is decreasing. By investing internationally and viewing it as an advantage and a great opportunity, businesses will be more successful with this optimistic outlook.
  5. Have a clear owner of the process. When there are too many people, or people involved are too low level within a company, then there becomes a struggle when trying to drive the international strategy forward.

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