Good communication is crucial to sales success. The only way you can achieve this success is if you can get the prospect to open up about their problems and demonstrate how your solution can solve them. This means you have to be incredibly in tune with your buyer so you can understand what they mean when they tell or don’t tell you something. Here are 3 quick tips to improve your overall sales communication performance!
3 Sales Communication Tips
Pay full attention to your prospect and be comfortable with silence. Not only will it make them feel heard, but will help you uncover all of the information you may have missed if you continued to talk over them. Also, be genuinely curious with what your prospect has to say. This will help you ask better questions that can lead to more opportunities.
2. Emotional intelligence
Reading body language and mastering the nuances of voice tones will help you gain a better understanding of your prospect’s mindset. Body language and voice tones can change the entire meaning of what someone is saying, so it is important for you to be aware of these slight changes to make sure you are still in tune with your prospect.
3. Be a subject matter expert
When it comes to being persuasive, it is important that you are able to speak in specifics as well as not make assumptions. You want to show that you are an expert about your product or service. One technique that helps when delivering your expertise is using the language of your prospect. When having a conversation with them, pay attention to their language and use their words in your presentation. Not only will it show you were actually listening to them, but it will also help them understand why your product or service will be a great fit for them.